For independent campsites

Better pricing. More profit for your campsite.

I’ll look at your past bookings and the weather. Then I’ll show you where your prices may be too high or too low.

Checking is free, and if nothing needs to change, you’ve lost nothing.

You stay in control. You set the limits, such as no more than £3 a night above last year, and I never go past them. That protects customer trust and your reputation.

Get your free analysis

About

Built from real pricing experience.

I’m Michael Overton. I’m from Devon, grew up camping a lot, and still enjoy it today. I now live in Bristol.

I’ve spent six years working in pricing. In my last role, I built a pricing engine from scratch that doubled profitability in three years.

optiMO aims to bring that same approach to independent campsites.

How it works

Three simple steps. The analysis is free.

01 - Share your past bookings

A download of past bookings from your booking system is enough to start. I don’t need your customers’ names or contact details. Each name is swapped for a code, so I can spot your regulars and give them a loyalty discount without knowing who they are.

02 - I analyse the data

I look for nights where your prices may be too high or too low, using:

Your past bookings.
The weather forecast, because people often book more when it says sunny.

03 - Test it or stop

Prove it with a real-life trial. I update your prices for you automatically, within your limits, so there’s no extra work. If it makes you more money while keeping customers happy, we split the extra profit 50/50.

Not worth testing If it doesn’t look worthwhile, I stop there. You pay nothing.

What it costs

You only pay if it works.

If better pricing increases your profit, we split the extra profit 50/50. For example, if your profit increased by 10%, half of that increase would be yours and half would be my fee. No increase, no fee.

£40,000 Your profit this year

+£4,000 Example: 10% more with better pricing

£2,000 Extra profit you keep. My fee is the other half.

Example figures only. Every campsite is different.

How long do I pay?

Only while the new pricing keeps making you more than before. I aim for around 10% more profit each year.

How do we know it’s working?

We agree how to measure it before we start, such as comparing with last year or testing old and new prices side by side.

What if I want to stop?

We switch the new pricing off for a while and you see the difference for yourself. Then it’s your call.

Get your free pricing analysis

I’m working with a small number of campsites so each one gets my full attention. Leave your details and I’ll be in touch.